The R package ProfitBoost contains the algorithm developed in Lemmens and Gupta (2020), Managing Churn to Maximize Profits, Marketing Science. The package is available free of charge and can be downloaded on ...
This Python package can be used to estimate the model as proposed in the paper "Understanding Large-Scale Dynamic Purchase Behavior" by Bruno Jacobs, Dennis Fok, and Bas Donkers, forthcoming in Marketing Science.
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