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Erasmus Centre for Data Analytics

Flagship centre for cross-disciplinary insight on Data, AI, Digitalisation, and Immersive technology at the Erasmus University Rotterdam

Erasmus Centre for Data Analytics

Flagship centre for cross-disciplinary insight on Data, AI, Digitalisation and Immersive technology at the Erasmus University Rotterdam

Read Our 2023 Impact & Engagement Report!

This report sheds light on diverse data, AI, and immersive technology initiatives with
applications spanning various industries, including education, healthcare, business, law, art, and culture. What binds these endeavours is their dedication to multidisciplinary collaboration and a human-centric approach.

These projects underscore collaborations between academia, both profit and public sectors of the industry, and emerging data talent. Furthermore, all initiatives are driven by innovation, embodying an entrepreneurial spirit, and often embracing an experimental character, with a strong emphasis on application and hands-on development.

Our gratitude goes out to the dedicated community members whos contributions have made this report informative and personally resonant. Their involvement exemplifies a shared mission. Together, we will harness the power of data, AI, and immersive tech for positive change, driving societal impact and engagement.

Download the Erasmus University Impact & Engagement report “Data, AI & Immersive Technology 2023-2024”

Hands-on preparation for a data-driven future

Research

Education

Valorization

Infrastructure

AI @ EUR

EUR’s Artificial Intelligence community is rapidly expanding, ushering in new AI studies and projects. To promote synergies, connections, and dialogues among academics, a thriving AI, Data & Digitalisation community is essential. The AI@EUR programme aims to fuel EUR’s growth in these domains while addressing ethics, trustworthiness, and responsible use. Its mission is to address questions arising from within the community whilst co-developing essential AI guidelines and tools.

Check it out!

ECDA in numbers

Leading expertise, top rankings and distinctive research

28 dedicated expert practices

350+

350+ academic experts, trainers and researchers

5 founding partners, leading in industry and government

Among the top 3% of top universities worldwide

150

150+ community partners

Founded at RSM, Erasmus University, one of Europe’s top 10 research facilities

Expert Practices

ECDA supports organisations by turning data into business and societal value in the following strong areas of expertise:

AI, Digital Communication &
Behavioural Change

Trustworthy & accountable AI

Bioinformatics

Fintech

Digital Business

Law & Digital Compliance

Psychology of AI

Trial Design &
Experimentation

Smart Energy & Sustainability

Health & Management AI

Sustainable Global Supply
Chains and Ports

UX Research & Global
Tech Design

Inclusive Smart
Cities & Communities

Retail analytics Media, AI, Privacy &
Surveillance

Virtual & Augmented
Reality

Cyber Security Data Science
and Methodology

Personalization

Customer Analytics Datapreneurship

AI for Biomedical Imaging
and Genetic Data Analysis

AI for International
Commodity Trading Data Science
and Methodology

28+

28 dedicated expert practices

350+

350+ academic experts, trainers and researchers

5 founding partners, leading in industry and government

Among the top 3% of top universities worldwide

150

150+ community partners

Founded at RSM, Erasmus University, one of Europe’s top 10 research facilities

Expert Practices

Erasmus Centre for Data Analytics supports organisations by turning data into business and societal value in the following strong areas of expertise:

Trustworthy & accountable AI

Explore organisational compliance assessments, fraud detection, and valuation of assets with audio-visual data. This lab builds on the inherent advantages of the accounting profession to provide businesses with an insight into the quality of data, algorithms and their value for the business.

Developments in communication technology open up unprecedented opportunities for healthy and sustainable ways of changing behaviour. We study how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle, while keeping potential risks at a minimum.

AI, Digital Communication & Behavioural Change Bioinformatics

Bio informatics focusses on translational medicine by combining inter-disciplinary data and resources, as well as expertise. The molecular biology techniques require computer science expertise, information engineering, mathematics, and statistics to support the diagnostics of complex patients.

Digital Business

The exponential improvements in artificial intelligence, robotics, networks, analytics, and digitization affect more and more of the economy and society. Digital Business aims to explore how people and businesses will work, interact, and prosper in an era of profound digital transformation.

FinTech Law & Digital Compliance

What rules and standards are needed for Big Data and AI to support us in our own needs? How to prevent these technologies from being at the expense of our society? Is the established legislation resistant to accelerated digitisation? And to how bridge legal shortcomings by new legislation? Digital Governance (DIGOV) brings EU awarded excellence in research.

Trial Design & Experimentation

New developments in machine learning have the potential to dramatically improve experimentation and clinical trials by making them more efficient, safe, and accessible.

Successful introduction of advanced analytics, whether in companies or market offerings, ultimately rests on human users’ beliefs and adoption behaviour. The Psychology of AI lab examines the human side of data science and investigates the psychological consequences of technological replacement of human activities.

Psychology of AI Smart Energy & Sustainability

Big data, analytics, blockchain, IoT and data platforms can help cities and communities become more sustainable and efficient. Energy markets are dynamic and complex, and the shifting landscape they operate in, requires a broad spectrum of knowledge combined with cutting edge research techniques and technologies using data analytics and smart tariffing.

Sustainable Global Supply
Chains and Ports

Data analytics on transportation, facility logistics, optimisation and sustainability and sourcing strategies. To emphasize the need for businesses to enhance skills and knowledge our research and teaching is focused on effective and efficient management of the products and services lifecycle based on data and analytics; competitive Supply Chain Management.

The research agenda addresses national and international policy priorities, like the modernization of primary care, the diversification of the health care work force or the use of big data to increase efficiency in health care.

Health & Management AI UX research and Global Tech Design

Our research into UI, UX, friendly interfaces and automated processes allow for data-driven solutions guaranteed to deliver results. Integrating academic solutions with global practice creates a seamless flow of information that any business can take advantage of.

Retail Analytics

This practice focuses on modelling on large (scanner) data sets to aid retailers and manufacturers with new product development and merchandising strategies, and enriching choice models to account for behavioural phenomena. Specific applications focus on shelf layout design and omnichannel retail.

Inclusive Smart Cities &
Communities

The MAPS research team examines the social, political, and ethical issues connected to media practices, the proliferating use of artificial intelligence, privacy negotiations, various forms of surveillance, and (cyber) security approaches and challenges with an international team of researchers.

Media, Artificial intelligence, Privacy & Surveillance

Cybersecurity

As the investments in cybersecurity will rise in the future through developments such as robotics, the ‘internet of things’ and blockchain, so will the need for a societal debate about the efficiency of those investments. The mission of CLECS: ‘Creating a stronger public discourse regarding efficient cybersecurity investments’.

New technologies, such as VR and AR offer many opportunities and challenges for businesses, which in turn will have a lot of consequences for consumers across all stages of the customer journey.

Virtual & Augmented Reality

The data science field is rapidly developing with new methods and models. Our academic experts are on the forefront of these methodological developments. We work on advancing methodology without losing track of the applicability of the methods.

Data Science Methodology

Customer Analytics

The emergence of information and data technologies, together with the sophistication of tools in data analytics, has led to a radical shift in the way marketing operations are run. The focus of companies has been shifted away from product-centric approaches and mass marketing campaigns to customer-centric campaigns.

With the advent of big data and the machine learning techniques that can analyze these data, there are ever more opportunities for firms to improve their customer experience by providing personalization in a truly (artificially) intelligent manner.

Personalization

Datapreneurship explores the opportunities, antecedents, consequences, and limitations of using AI and digital tools for strategic decision making in established organizations and nascent ventures.

Datapreneurship

AI for International Commodity Trading

Global trade in physical commodities is valued around 4.8 Trillion US$ per year. This is just a fraction
of the value of trade in financial derivatives. The role of trade is to reconcile mismatches in demand
and supply in which traders...

Advances in imaging devices have drastically increased our capabilities to (non-invasively) study both anatomy and function non-invasively.

AI for Biomedical Imaging and Genetic Data Analysis

Data Science Methodology

Partnerships

Enabling public-private, cross-industry and cross-disciplinary knowledge flows.

Partnerships

Enabling public-private, cross-industry and cross-disciplinary knowledge flows.

Academia

Government

Business

Academia

Government

Business

At ECDA, we believe cross-industry public-private collaboration is key to tackling pressing challenges of today. Our partners actively engage in expertise and knowledge sharing to encourage cross-organizational learning.

Learn more

What our founding partners say

Alderman Barbara Kathmann is vice-mayor of economy, districts and small localities: “Cities need to establish a strategy, build their analytics capacity, and work with partners, including academia, to establish a data commons that can benefit all. The collaboration with ECDA helps the municipality to become more data-driven. Multidisciplinary teams participate in the training programmes and develop concrete proof of concepts; it’s hands-on training. We’re helped by the research and student engagement in European smart city innovation programmes to develop the new insights that we need to become smarter and more sustainable. Our partnership with ECDA provides us with the opportunity to position the municipality as an attractive employer among young talents who want to work on societal impact.”
Alderman Barbara Kathmann
Vice-Mayor of Economy, City of Rotterdam
ING has ambitions to use advanced analytics in its operations globally; the bank believes that it’s key to providing a smooth customer journey for its clients. Empowering customers to stay a step ahead comes from understanding how and when they need the bank’s services, and then by providing personalised service in an effortless and frictionless way. Annerie Vreugdenhil, head of innovation at ING Wholesale Banking: “Academic partnerships ensure that we are inspiring our people to innovate at the cutting edge, enabling them to build differentiating experiences for our customers. The Erasmus Centre for Data Analytics provided the ING team with the content, context and coaching necessary to actively contribute to our goals.”
Annerie Vreugdenhil
Head of Innovation, ING
‘We measure everything’ Online retailer Coolblue is a founding partner and will work with ECDA for at least three years. Pieter Zwart, founder and CEO said: “At Coolblue, we measure everything. We continuously use this data to amaze our customers. As a partner of ECDA, we'll continue to exchange knowledge in the field of data analytics with academics and students. This won't only help us to become a little bit better with data every day, but it'll allow students to kick off their career by adding relevant analytical skills to their academic expertise. We want to challenge them to transform data challenges into even more happy customers.”
Pieter Zwart
CEO, Coolblue

Alderman Barbara Kathmann is vice-mayor of economy, districts and small localities: “Cities need to establish a strategy, build their analytics capacity, and work with partners, including academia, to establish a data commons that can benefit all. The collaboration with ECDA helps the municipality to become more data-driven. Multidisciplinary teams participate in the training programmes and develop concrete proof of concepts; it’s hands-on training. We’re helped by the research and student engagement in European smart city innovation programmes to develop the new insights that we need to become smarter and more sustainable. Our partnership with ECDA provides us with the opportunity to position the municipality as an attractive employer among young talents who want to work on societal impact.”
Alderman Barbara Kathmann
Vice-Mayor of Economy, City of Rotterdam
ING has ambitions to use advanced analytics in its operations globally; the bank believes that it’s key to providing a smooth customer journey for its clients. Empowering customers to stay a step ahead comes from understanding how and when they need the bank’s services, and then by providing personalised service in an effortless and frictionless way. Annerie Vreugdenhil, head of innovation at ING Wholesale Banking: “Academic partnerships ensure that we are inspiring our people to innovate at the cutting edge, enabling them to build differentiating experiences for our customers. The Erasmus Centre for Data Analytics provided the ING team with the content, context and coaching necessary to actively contribute to our goals.”
Annerie Vreugdenhil
Head of Innovation, ING
‘We measure everything’ Online retailer Coolblue is a founding partner and will work with ECDA for at least three years. Pieter Zwart, founder and CEO said: “At Coolblue, we measure everything. We continuously use this data to amaze our customers. As a partner of ECDA, we'll continue to exchange knowledge in the field of data analytics with academics and students. This won't only help us to become a little bit better with data every day, but it'll allow students to kick off their career by adding relevant analytical skills to their academic expertise. We want to challenge them to transform data challenges into even more happy customers.”
Pieter Zwart
CEO, Coolblue

Our access to talent

Erasmus Tech Community

Turing Society

R-ladies

We take pride in our access to the student community. We bring academia and students ever closer together by actively collaborating with the most engaging student initiatives.

News & Events

In light of the government rules on social distancing and staying at home because of the coronavirus outbreak, many University events have been cancelled or postponed. Work is ongoing to see how our events and initiatives can be delivered differently and innovatively, including greater use of online events. Details of such events will appear below as they are confirmed.

News

Events

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No going back – Erasmus Data Summit looks ahead with AI

Don’t get too comfortable. Even though the first half of 2020 brought dramatic changes to many people’s lives, there’s more…

Siemens team wins Leadership Challenges with Data Analytics

Around 25 professionals from 7 organisations completed the Leadership Challenges with Data Analytics programme 2020. In the bi-annual holistic training programme, offered by ECDA…

Erasmus Centre for Data Analytics

Erasmus Centre for Data Analytics

Flagship centre for cross-disciplinary insight on Data, AI, Digitalisation and Immersive technology at the Erasmus University Rotterdam

Read Our 2023 Impact & Engagement Report!

Hands-on preparation for a data-driven future

Research

Education

Valorization

Infrastructure

AI @ EUR

ECDA in numbers

Leading expertise, top rankings and distinctive research

Expert Practices

Expert Practices

Partnerships

Partnerships

Enabling public-private, cross-industry and cross-disciplinary knowledge flows.

Academia

Government

Business

Academia

Government

Business

At ECDA, we believe cross-industry public-private collaboration is key to tackling pressing challenges of today. Our partners actively engage in expertise and knowledge sharing to encourage cross-organizational learning.

What our founding partners say

Our access to talent

Erasmus Tech Community

Turing Society

R-ladies

We take pride in our access to the student community. We bring academia and students ever closer together by actively collaborating with the most engaging student initiatives.

News & Events

News

AICON Lab opening

Immersive Tech Week

Erasmus Thesis Awards Throwback

Erasmus Thesis Awards: Exciting News!

Events

No going back – Erasmus Data Summit looks ahead with AI

Siemens team wins Leadership Challenges with Data Analytics