Erasmus Centre for Data Analytics white logo SVG
Erasmus Centre for Data Analytics white logo SVG

About Us

Founded by the Rotterdam School of Management in 2018, the Erasmus Centre for Data Analytics (ECDA) is a flagship centre of excellence of Erasmus University Rotterdam on AI, data and digitalization. Bringing together academic experts, organisational leaders and students, the ECDA team and its community gives you access to world-class research, meaningful know-how, data analytics tools and a relevant network to boost your journey in the space of data analytics, machine learning and Artificial Intelligence. Our purpose is to facilitate the Erasmus University and its public and private partner organisations to prepare society for a data-driven future, hands-on and human-centred, towards a sustainable world.

ECDA's Purpose

Our purpose at ECDA is to explore data analytics, enhance data knowledge, and find business and societal uses for data analytics and AI to benefit from the digital transformation.

Erasmus Centre for Data Analytics (ECDA):

  • Facilitates multi-disciplinary research and innovation based on 16 expert practices on data analytics and AI
  • Offers infrastructure for data, analytics and AI in collaboration with tech partners
  • Facilitates hands-on education to students and executives;
  • Organizes top class-exclusive events, seminars and summits
  • Offers a learning community among public and private organizations, academia and students

"You cannot look at data analytics in isolation anymore. It is not just influencing technology, operation management and marketing – it is redefining whole industries”


Gerrit Schipper

Executive Director, ECDA


Academic Directors

Erasmus Centre for Data Analytics Prof Ting Li

Prof. Dr. Ting Li

Professor of Digital Business at RSM

Fields of expertise: digital strategy, e-commerce, digital platforms, business analytics, social media and mobile marketing, digital advertising, pricing and revenue management. Professor Li’s interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO) and multinational companies.


Prof. Dr. Gui Liberali

Professor of Digital Marketing at RSM

Fields of expertise: marketing analytics, machine learning, advertising analytics, optimal learning, multi-armed bandits, adaptive trials, online advertising, morphing theory and applications, and dynamic programming. Professor Liberali is also a researcher at the Erasmus Medical Center, developing methods for clinical trials.


Prof. Dr. Wolfgang Ketter

Professor of Next Generation Information Systems at RSM and University of Cologne

Fields of expertise: autonomous systems, energy and mobility, sustainable energy and digitalization using AI and ML. Prof. Ketter is also Director at the Erasmus Center for Future Energy Business, Professor at the University of Cologne, Director at the Institute of Energy Economics at the University of Cologne and Fellow and member of the Global Future Council on Mobility at the World Economic Forum.


Prof. Dr. Liesbet van Zoonen

Professor of Sociology & and Popular Culture at ESSB

Fields of expertise: data governance and management, particularly around the social, ethical and individual consequences of the urban data revolution for people in the city. Professor Van Zoonen is also Academic Director at the Leiden-Delft-Erasmus Centre for BOLD Cities and Dean at the Erasmus Graduate School Social Sciences and Humanities.

robert rooderkerk

Dr. Robert Rooderkerk

Associate Professor of Operations Management at RSM, ECDA Lab Director of Retail Analytics, and Academic Director of the MScBA Business Analytics &Management at RSM

Fields of expertise: supply chain analytics, management of products and services lifecycle based on using data and analytics. His research addresses retail operations challenges on the marketing-operations interface, with an emphasis on omnichannel retail. He is particularly interested in research questions related to assortment, product lines, and fulfillment. His empirical work integrates insights from psychology and consumer behavior with advanced analytics that include Bayesian statistics, econometrics and operations research. His conceptual work focuses on how new technologies, data sources, advanced analytics, and business models are reshaping the global retail landscape.

Anne Kathrin Klesse

Dr. Anne Kathrin Klesse

Professor of Marketing at RSM

Field of expertise: impact of technology on consumer judgment and decision making, consumer perceptions of AI and algorithmic advice. Dr. Klesse was awarded the prestigious Veni grant from NWO for her research on voice interfaces and decision making. She has frequently visited Stanford Graduate School of Business as a Visiting Researcher.


Prof. Dr. Payal Arora

Professor of Technology, Value and Global Media Cultures at ESPhil

Fields of expertise: digital anthropology, bringing together tech platforms, digital marketeers, designers, think-tanks and digital anthropologists to venture into the understanding of user behaviour and motivations. Professor Arora is also Director of a digital activism organization, Catalyst Lab

Website-Yashar Ghiassi-Farrokhfal RSM

Dr. Yashar Ghiassi-Farrokhfal

Assistant Professor of Technology and Operations Management at RSM

Fields of expertise: digital energy, wholesale and retail energy markets, energy system integrations, energy storage systems, smart charging and e-mobility, and city-wide energy planning. Also ivolved in the European project FlexSUS which aims at providing a decision support system for sustainable and efficient energy transitions for city planners.


Dr. Dion Bongaerts

Associate Professor of Finance at RSM

Fields of expertise: Fintech, Blockchain, high-frequency trading, credit rating agencies, pricing of credit risk, and market liquidity. Dr. Bongaerts was awarded several prestigious grants, including Veni and a Blockchain research grant from NWO.


Dr. Iuliana Sandu

Senior Lecturer of Accounting and Control at RSM

Fields of expertise: audit, accounting and control analytics, at the crossroads between accounting and data science. Dr. Sandu is also a member of the Editorial Board of the Journal of Accounting Education.


Prof. Dr. Peter van der Spek

Professor of Pathology & Clinical Bioinformatics at EMC

Fields of expertise: Biological Studies, Computer Science, Information Engineering and mathematics and statistics to support the diagnostics of complex patients. Professor Van der Spek is also Visiting Professor at the University of Chulalongkorn Bangkok, Thailand


Prof. Dr. Klaus Heine

Professor of Law and Economics at ESL

Fields of expertise: legal consequences of technological disruption. Professor Heine is also the Director of the Jean Monnet Centre of Excellence on Digital Governance. He is also a member of the platform Learning Systems of the German government.


Prof. Dr. Rob Zuidwijk

Professor of Global Supply Chains and Ports at RSM

Fields of expertise: coordination for sustainable global supply chains, synchromodal transport networks and inter-organisational systems in logistics. Professor Zuidwijk is also Captain of Science of the Topsector Logistics in the Netherlands and ambassador Smart Logistics of SmartPort, a collaborative arrangement with the port community of Rotterdam.


Dr. Iris Wallenburg

Associate professor Erasmus School of Health Policy & Management

Iris Wallenburg is an associate professor at the Erasmus School of Health Policy & Management of the Erasmus University Rotterdam, the Netherlands. She studies how AI transforms traditional practices of providing, receiving and governing healthcare. Iris leads two national action-based research projects related to healthcare staffing and employment (RN2Blend and RegioZ), in close collaboration with the Ministry of Health, Vilans, professional associations and field level parties (i.e. hospitals, nursing homes) and collaborating universities. She is a member of a national advisory committee for future healthcare employment, and has joined various national and international research initiatives to strengthen healthcare workforce development


Prof. Dr. Moniek Buijzen

Professor of Communication and Behavioural Change at ESSB

Fields of expertise: benefits of digital technology in a healthy and sustainable lifestyle, dissemination of health campaigns for youth and peer influencers in online social networks. Professor Buijzen also leads the NWO funded SocialMovez project.

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Dr. Jason Pridmore

Associate Professor at ESHCC

Fields of expertise: digital identification, mobile devices, security issues, practical approaches to data protection, surveillance and the use of new and social media and consumer data. Dr. Pridmore is also Vice Dean Education at ESHCC.

Bernold Nieuwesteeg

Dr. Bernold Nieuwesteeg

Director at the Centre of the Law and Economics of Cyber Security at ESL

Fields of expertise: cybersecurity, cyberlaw, systems engineering and policy. Dr. Nieuwesteeg is also co-founder at CrossOver B.V.


Prof. Dr. Yvonne van Everdingen

Professor of Marketing and Innovation at RSM

Fields of expertise: marketing of new products, use of new technologies (VR, AR) for the development and launch of new products and consumer adoption of sustainable new products. She is also a member of the EUR Diversity Advisory Board of the Erasmus University Rotterdam, member of the Special Interest Group Virtual Reality at the Erasmus Behavioral Lab, member of the “Profgroep Onderwijs” of the MOA Expertise Center, and chair of the jury for the MOAward Insights Scientist of the Year.

Luca Berchicci

Dr. Luca Berchicci

Associate Professor of Entrepreneurship and New Business Venturing at RSM

Fields of expertise: decision making in problem solving, firm’s capabilities building, (green) innovation and business models and machine learning algorithms for model uncertainty mapping. His primary interest lies at the intersection of strategy, entrepreneurship and innovation.


Prof. Dr. Dennis Fok

Professor of Econometrics and Data at ESE

Fields of expertise: econometrics, data science, machine learning, marketing, and high dimensional data. Professor Fok also advices companies and other organizations on research related issues. He is the director of the Econometric Institute and the Academic Director of the master in Business Analytics & Quantitative Marketing (specialization within the Econometrics and Management Science program).


Dr. Aurélie Lemmens

Associate Professor of Marketing Management at RSM

Fields of expertise: customer analytics, machine learning, causal interference, optimization of managerial decisions such as customer targeting. She is the author of the recently developed ProfitBoost algorithm to optimize customer retention campaigns. Dr. Lemmens was awarded several prestigious grants, including a Marie Curie from the European Research Council, a Veni and a Vidi grant from NWO.

Bas Donkers

Prof. Dr. Bas Donkers

Professor of Marketing Research at ESE

Fields of expertise: consumer decision-making, behavioural economics, quantitative analysis, quantitative market research techniques.


Dr. Esther Rozendaal

Associate professor of Communication and Behavioural Change at ESSBS

Fields of expertise: young people & adolescents with regards to digital media, wellbeing, behavioural change & advertising.

Wouter Jacobs

Wouter Jacobs PhD

Academic Director at EUR

Fields of expertise: commodity trade, supply chain management, maritime business services, spatial planning & human geography.

Wiro Niessen

Prof. Wiro Niessen

Full professor in Biomedical Image Analysis and ML at EMC

Fields of expertise: development, validation and implementation of quantitative image analysis methods in clinical practice and biomedical research, linking imaging to genetics data, radio(geno)mics, and image-guided interventions.

Core team


Gerrit Schipper

Executive Director ECDA

Vast experience in senior management for blue-chip and multinational organisations. Networker and expert on management to establish long-term strategic collaborations with partners for ECDA outside the academic world.


Dr. Marcel van Oosterhout

Associate Executive Director ECDA

Marcel van Oosterhout is passionate about the opportunities of digitalization and tech to create societal impact. He is especially active in the context of the energy transition and creating resilient and sustainable cities. Strong in initiating and developing innovative ideas, projects and partnerships on the edge of science and practice, that combine the best of people, technology, knowledge and innovation. Academic background with a PhD from Rotterdam School of Management on Business Agility and Information Technology in Service Organizations​. Over 25 years of experience in project development, project management, applied research and executive training programs. Broad expertise and interest, working with a wide range of international public and private partners. Marcel has extensive experience in large European innovation programs.  Before his current role he led the Erasmus Centre for Future Energy Business and the New World of Work programme within RSM. Part time coach for RSM master students in the business information management track. Team player, optimist, networker, making complex matters understandable via the power of visualizations. Linking students and the academic world with practitioners from public and private partners gives him a lot of energy.


Marlon Domingus

Data Protection Officer

Marlon Domingus serves as Data Protection Officer for the Erasmus University Rotterdam (EUR), the EUR Holding and RSM BV. He is regularly tasked as chair of working groups on national level. He is responsible for the content of free online courses on data protection and the GDPR. Marlon specializes in GDPR, and writes and speaks about privacy governance, (data) ethics, privacy by design & privacy engineering, risk management & privacy audits, and developments in EU data governance reform. He has a background in philosophy.


Marta Stachowiak-De Wit

Marketing Lead

Passionate about the customer domain, entrepreneurship, stakeholder management and data driven decision making. Previously part of the founding team of Erasmus Enterprise at the Erasmus University, and later Head of Marketing and Communications. Strong in strategic positioning, community building, (new) concept and brand development, and portfolio management. Before this, gained international corporate operations management and project management experience as Customer Excellence Manager EMEA. Avid in creative management, specialized in developing video presence, framing, and storytelling. Team player, leading by example, lifelong learning, human/society centered innovation and tech, and combining strategic management with eyes for a strong delivery.

Erasmus Centre for Data Analytics Rajarshi Chakraborty

Rajarshi Chakraborty

Manager Erasmus Data Collaboratory

MSc in Business Information Management, founder of Erasmus Tech Community, co-host on “Speed Change Repeat” podcast.

Danielle Looijmans

Danielle Looijmans

Project and Event Manager

Matthijs Malkus

Project and Event Manager

Emma Olde Boerrigter

Graphic Designer

A creative individual who enjoys finding answers to questions and gaining knowledge on a daily basis. Currently studying MSc Strategic Management at RSM, having previously completed a BSc in International Economics and Business Economics at ESE with a major in Strategy Economics and a minor in Computer Science. Passionate about design, programming, and understanding how developments in machine learning and artificial intelligence help shape the future.


John Tsaousis

Marketing & Events Coordinator Assistant

Currently studying Data Science & Marketing Analytics in ESE after graduating from BSc International Business Economics with a major in Marketing Strategy. Experienced in the use of statistical software such as SPSS, Stata and programming languages such as R and Python. Interested in the use of data to generate real-world solutions in various sectors.