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AI in Art and Digital Culture

AI in Art and Digital Culture

The digital transformation in the arts and cultural sector continues to fundamentally change the creative process and the participation within cultural activities. These transformations influence society’s cultural values and reshape our future understanding of art and culture.

In this expert practice, we look at three distinct areas where digital technologies intertwine with the arts and culture.

The Arts and Culture Market

We examine the market innovations brought by the cultural and creative industries, including new emerging art forms like AI art, the application of technological advancements in content display such as XR and personalisation, the introduction of new products and services like NFTs and digital museums, the emergence of new actors like cultural influencers and art bots, and new value propositions such as data access and culture data to train algorithms.

The Emerging Forms of Cultural Participation

We examine the market innovations brought by the cultural and creative industries, including new emerging art forms like AI art, the application of technological advancements in content display such as XR and personalisation, the introduction of new products and services like NFTs and digital museums, the emergence of new actors like cultural influencers and art bots, and new value propositions such as data access and culture data to train algorithms.

AI’s Implications in the Arts and Culture Sector

We dissect the societal shifts stemming from AI’s impact on arts and culture. This involves delving into ethical agreements regarding AI in these domains, perceptions on authenticity, the value attributed to human craftsmanship in digital applications, and policy ramifications spanning legal, economic, and technical aspects.

dr. T Navarrete Hernandez

dr. (Trilce) T Navarrete Hernandez

Assistant Professor of Digital Cultural Economics at EUR & Expert Practice Director of AI in Art and Digital Culture

What are Topics or Questions You Would Like to Answer?

We are interested in questions that examine the socio-economic dimension of the intersection between art and culture and digital technology. Some of the questions we work with are concerned with:

  1. How AI influences the art market, and why it’s taking so long for data to be connected and disclosed to enhance sales.
  2. How emerging forms of cultural participation are distinctly sensitive to levels of digital capital, and what will augment XR’s effectiveness in fostering proximity to cultural content and nurturing symbolic capital.
  3. Actors shaping a post-platform economy, and their implications for gatekeepers, particularly in terms of signalling quality and trust.
  4. The factors determining the effectiveness of AI innovations in embracing intricate cultural subtleties, and how time investment is viewed in an era marked by instant AI gratification.