Expert Practices

The ECDA expert practices portfolio combines expertise in foundations and EUR-relevant application domains of the socio-economic impact of Data, Responsible AI and Immersive Technologies. They are powered by EUR’s unique synergy of law, sociology, art, business, economics, and healthcare disciplines, as well as collaborations with Convergence partners TU Delft and Erasmus MC. These provide the knowledge base for our applied research & innovation and lifelong development programs. The expert practices are overseen by our Academic Directors – 350 distinguished and forward-thinking researchers. They make a transdisciplinary collective that represents the broad field of data sciences within the university. Each expert practice consists of a group of professors, PhD researchers, and frequently affiliated researchers from other academic institutions.

Our Foundations

Methodologies

data - Edited

Data Science and Machine Learning Methods

Focuses on advancing data science methods, covering machine learning, optimisation, Bayesian modelling, and applying analytics across domains
personalization - Edited

Personalization

Uses AI and big data to personalise user experiences, enhancing customer satisfaction through intelligent, tailored interactions at scale
user-experience - Edited

Trial Design & Experimentation

Applies machine learning to improve clinical and online trials, making experimentation more efficient, scalable, and user-focused
analytics - Edited

Customer Analytics

Focuses on using data analytics to personalise marketing, shifting from product-centric strategies to customer-focused campaigns and insights

Organization and Economic Impact

ethics - Edited

Digital Ethics & Responsible AI and Data Science

Explores AI and Data Science’s societal impact, balancing innovation with ethics, privacy, law, and stakeholder responsibility across disciplines
legal - Edited

Law & Digital Compliance

Explores legal standards for AI and Big Data, addressing digital legislation gaps, societal risks, and EU governance in digital compliance
private-account - Edited

Media, AI, Privacy & Surveillance (MAPS)

Explores AI-driven media changes, focusing on privacy, surveillance, and the political, social, and ethical implications of new technologies
platform - Edited

Digital Business

Explores how digital technologies transform business and society, reshaping work, interaction, and prosperity through AI, robotics, and analytics
predictive-analysis - Edited

Datapreneurship

Explores how AI and digital tools support strategic decision-making, highlighting both opportunities and limitations for organisations and new ventures

Human Behaviour and Societal Impact

mental-control - Edited

Psychology of AI

Examines how users perceive and adopt AI, including its impact on behaviour, decision-making, employment, and societal acceptance
mind-control - Edited

AI, Digital Communication and Behavioural Change

Explores how digital technology supports healthy, sustainable behavioural change, while addressing risks in communication, media, and AI use

Technologies

virtual-reality-fitness - Edited

Immersive Technologies

Explores how VR, AR, and MR impact business, health, education, and society, fostering research and informed adoption across sectors

Application Domains

Trade, Logistics & Maritime

supply-chain-management - Edited

Sustainable Global Supply Chains & Ports

Focuses on sustainable data-driven logistics, port optimisation, and AI applications to improve transparency and efficiency in global supply systems
sales-analytics - Edited

Retail Analytics

Uses big data and AI to transform retail decision-making across warehousing, operations, customer journeys, and business model innovations.
commodity - Edited

AI in International Commodity Trade

Explores how AI and data analytics transform global commodity trading, supply chains, and decision-making across production, shipping, and finance

Health & Wellbeing

bioinformatics - Edited (1)

Bioinformatics

Combines biology, data science, and medicine to advance diagnostics, personalised care, and understanding of genetic influences on human health.
hospital - Edited

Health Management & AI

Uses AI and data to modernise healthcare systems, improve workforce planning, and enhance efficiency in national and international health services

Public

pray - Edited

Catholic Advanced Analytics Center

Applies advanced data science to improve Catholic decision-making, spiritual growth, and youth engagement through research, AI tools, and training
e-learning - Edited

EdTech & Learning Analytics

Uses data and technology, like AI and learning analytics, to personalise education, support teachers, and improve educational systems and equity.
smart-city - Edited

Inclusive Smart Cities & Communties

Explores how smart cities impact democracy, data ownership, and diversity, focusing on citizen interaction, inclusion, and urban decision-making
public-safety - Edited

Public Safety & Security

digital-inclusion - Edited

Civic Ai & Digital Inclusion

Financial Services

fintech - Edited

Fintech

Connects FinTech research with industry, focusing on topics like blockchain, crowdfunding, and digital finance through education, research, and outreach

Sustainable Energy

efficiency - Edited

Smart Energy & Sustainability

Combines smart energy, mobility, and data-driven technologies to guide sustainable decisions, energy innovation, and new business models in complex markets

Creative Industry

laptop - Edited

Digital Culture, Art, and AI

Explores how AI transforms art creation, markets, participation, and cultural values, raising ethical, economic, and societal questions
modeling - Edited

XR and Creative Industry

EN
EN