In this upcoming live webinar, we will be diving into the exciting topic of AI and how to effectively use it for marketing.

The webinar will be a panel discussion with industry and academic experts. It will be hosted by faculty from the Erasmus School of Economics.

It will be a great conversation, exploring topics such as:

• Using neural networks for unified marketing attribution measurement
• Automatic spending and return-on-ad-spend targeting with artificial intelligence (AI)
• Evaluating marketing campaigns with AI agents