‘We measure everything’ Online retailer Coolblue is a founding partner and will work with ECDA for at least three years. Pieter Zwart, founder and CEO said: “At Coolblue, we measure everything. We continuously use this data to amaze our customers. As a partner of ECDA, we’ll continue to exchange knowledge in the field of data analytics with academics and students. This won’t only help us to become a little bit better with data every day, but it’ll allow students to kick off their career by adding relevant analytical skills to their academic expertise. We want to challenge them to transform data challenges into even more happy customers.”