How are AI, data, and changes in the energy market shaping customer interaction?
Last week our Academic Director Aurélie Lemmens welcomed Greenchoice, a Dutch energy company focused on sustainable energy solutions, at the Erasmus Data Collaboratory. During a tailored session, participants explored how technological developments are shaping the future of work and customer engagement.
During the day:
- Marcel van Oosterhout, introduced ECDA and presented our latest projects and developments
- Bob Wasserman (35®) shared insights on how AI is transforming workflows, decision-making, and collaboration
- Antonia Krefeld Schwalb (RSM) discussed how behavioral insights and data can improve sustainability targeting
- Theo van de Molengraft (Greenchoice) explored how changes in the energy market are impacting customer communication and expectations
Key Takeaways from the day:
- The energy market is changing rapidly due to new regulations (Energiewet) and geopolitical developments.
- There is a strong need for an integrated data platform as the foundation for a customer-centric strategy, especially given the diversity of customer needs.
- Greenchoice presented Lumi, their new chatbot, demonstrating the potential of AI to support customers with energy subsidies, choosing the right contract, understanding how much energy they return to the grid, and tracking outstanding payments – enabling more personalized interaction.
A big thank you to Michiel van der Meij, Shivani Jhingoer, and Aurélie Lemmens for organizing this inspiring day, which sparked valuable discussions, new ideas, and fresh perspectives. We look forward to continuing collaborations in the energy domain.
