ING

ING has ambitions to use advanced analytics in its operations globally; the bank believes that it’s key to providing a smooth customer journey for its clients. Empowering customers to stay a step ahead comes from understanding how and when they need the bank’s services, and then by providing personalised service in an effortless and frictionless way. Annerie Vreugdenhil, head of innovation at ING Wholesale Banking: “Academic partnerships ensure that we are inspiring our people to innovate at the cutting edge, enabling them to build differentiating experiences for our customers. The Erasmus Centre for Data Analytics provided the ING team with the content, context and coaching necessary to actively contribute to our goals.”