What is the focus of the practice?

In this expert practice, we look at the implications of adopting AI in the arts and cultural sector from three distinct areas where digital technologies and the arts and culture intersect:

• We investigate the market innovations brought by the cultural and creative industries, including new artforms emerging such as AI art, new technological applications to displays content such as XR and personalisation, new products and services such as NFTs and digital museums, new actors emerging such as cultural influencers and art bots, and new value propositions such as data access and culture data to train algorithms.

• We investigate social preferences and cultural capital formation, particularly for the new generations who may have a cultural consumption profile that includes AI recommendations of memes, games, and videos all through the phone, unlike previous generations used to reporting visiting film, museum, and theatre services.

• We investigate the societal transformation resulting from AI in the arts and culture sector, including ethical agreements regarding AI in arts and culture, inclusive and human-centred AI practices, the perception on authenticity or the value of human craftsmanship of digital applications, as well as the policy implications of legal, economic, and technical regulation.