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UX Research and Global Tech Design

UX Research and Global Tech Design

Design for the next billion users

Our research into UI, UX, friendly interfaces and automated processes allow for data-driven solutions guaranteed to deliver results. Integrating academic solutions with global practice creates a seamless flow of information that any business can take advantage of.

Research Projects

Research of user experiences and digital design are focused on the sub-themes:

AI and global ethics for online trust
Next billion user markets and inclusive platform design
Digital ethnography and storytelling for user uptake and responsible design


Prof. Payal Arora

Professor of Technology, Value and Global Media Cultures at ESP


  • Somto Mbelu (Next Billion Users, Nigeria Universal Healthcare and Mobile platform Design)
  • Pallavi Bansal (Next Billion users, Gig Economy in India and Ethical /Responsible Design)
  • Renza Iqbal (Privacy, next billion users, and Feminist Design in rural India)
  • Dr. Amanda Paz Alencar (Migrants UX, Mobile platforms and Data Justice)