ECDA Insights Session on AI in Retail

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ECDA Insights Session on AI in Retail

7 December 2022 @ 10:30 14:00

It is our pleasure to invite you to our event on Artificial Intelligence in Retail on the 7th of December. It is an interactive session between students and retailers organized by ECDA in collaboration with Digital Sundai.

We are inviting a selection of retailers to make this session as insightful as possible. Due to the special character of the event, there are only limited seats available, however feel free to extend this invitation to a max of 3 colleague or relations in your network.

More information

This is an in-person event where the retail sector, the academic and student community meet to discuss innovations within retail analytics and how AI can be utilised to provide more value for retailers and their customers.

There will be presentations by Robert Rooderkerk (Academic Director of the ECDA Retail Analytics expert practice and Associate Professor of Operations Management at RSM, Erasmus University) and Robin Zondag (Founder of Digital Sundai). Participating retail experts and students will be mixed into groups to discuss two propositions related to Retail AI. After the workshop, a lunch is provided to continue the conversation and network together.Details

December 7 from 10:45 until 14:00 hrs.


Walk-in 10:45-11:00


Session 11:00-13:00

* Introduction (10min)

* Presentation on retail innovation by Robert Rooderkerk (10min)

* Presentation on Retail AI by Digital Sundai (10min)

* Explaining first proposition (5min)

* Working in groups (15min)

* Presenting first proposition (15min)

————- Coffee break (10min)

* Explaining second proposition (5min)

* Working in groups (15min)

* Presenting first proposition (15min)

* Wrap-up (10min)


Lunch 1300-1400



The event will take place at the Erasmus Data Collaboratory in the Polak building at the Erasmus University Rotterdam Campus.


Burgemeester Oudlaan 50

Polak Building (1st floor)

3062 PA Rotterdam


The session is based on research done by Marloes Slotboom MSc. The study focuses on the use of AI applications in the retail sector and the current adoption of this technology by retailers. Results show that a customer-centric approach is inevitable for retailers to respond to customer demands. Therefore, Marloes created a framework for mapping AI applications along the customer journey. During the workshop, retailers and students will use this framework to support the discussion on AI’s role in the retail industry.

About the author

Marloes graduated recently at RSM where she studied Business Information Management after working for several years in e-commerce and digital marketing. She wrote her thesis in collaboration with AI consulting firm Digital Sundai. Next to her master’s, she started her own digital consulting company, where she gained expertise in digital business and especially marketing strategies used by retailers and other sectors in the Netherlands.

Next to her work, she likes to expand her horizons by travelling and has been living in Barcelona for three years. She is passionate about music and the cultural sector and enjoys volunteering and animal care. Unfortunately, she cannot attend the workshop in person, since she is on a digital nomad journey in Mexico and will be volunteering in the Bolivian jungle when the workshop takes place.

Erasmus Centre for Data Analytics

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Erasmus University Rotterdam

Burgemeester Oudlaan 50
Rotterdam,South Holland3062 PANetherlands
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