Need to Innovate: Data and AI as Drivers of Change
In a world where technological progress and societal challenges such as climate change and geopolitical shifts are redefining the playing field, innovation is an absolute necessity. Data and artificial intelligence (AI) act as catalysts for groundbreaking solutions and sustainable growth. However, many organizations do not optimally utilize their data, often due to a lack of a strategic and data-centric approach. By intelligently organizing processes around data, organizations increase their innovation power, accelerate their ability to respond to market changes, and strengthen their competitive position.
Leadership in a data-driven world requires a vision that puts innovation at the center. The C-Level Leadership Program Innovation and Transformation with Data and AI, developed by Erasmus University Rotterdam and its flagship center for Data Analytics (ECDA) and thought leaders from practice, offers leaders a unique opportunity to translate technological progress and data-driven insights into economic growth and societal impact. The program combines scientific expertise and practice-oriented insights to help leaders find new paths to transformation and innovation.
Innovatie & Transformatie met data en AI - Expertsessies
Key Information
- Program
- Target Audience
- Lecturers and Speakers
- Information and Registration
- Program Management
- Certificate and alumni
Program Overview
The program brings together top executives in a unique setting where strategy, leadership, and data converge. The program not only facilitates knowledge transfer but also collaboration in a network of ambitious leaders and enables leaders to gain in-depth insight into the power of data-driven digital innovation and transformation. In seven modules of 1.5 days each, participants are guided in the strategic transition from application-driven to data-driven disruptive digital transformation.
Each module covers a specific theme and is led by an expert with in-depth knowledge of the field. Guest speakers with extensive practical experience share their insights and best practices. Participants bring in practical cases from their own organization, which are developed during the program. In this way, the knowledge gained is made directly applicable to concrete issues within the organization.
At the end of the program, participants present how they can integrate the principles of data-driven, disruptive digital transformation 4.0 into their business operations. The program concludes with this presentation, including dinner and a top speaker.
Module 1 - Digital Strategy - Value Creation from Data and AI-supported Decision-making
-
Introduction and personal dilemmas in working with data and AI
-
The CEO agenda
-
Geopolitical context
-
Data as the new gold, AI as the new engine
-
Traditional rule-based AI versus generative AI
-
Develop a strategy enabled by data and human-centred AI
Module 2 - Digital Economy and AI Ecosystems
-
Building a data and AI ecosystem
-
Financial re-engineering from a data perspective
-
Business and operating models powered by data and AI
-
Business Model 4.0: digital and circular transformation through AI for circular business
Module 3 - Digital Transformation - from Legacy to Data as a Strategic Asset
-
The data science cycle unravelled: how data and AI can support decision-making
-
From legacy systems to data-centric, agile organisations
-
The importance of data quality and data governance
-
The digital innovation engine and building an innovation funnel powered by data and AI capabilities
-
Driving transformation through continuous experimentation with data and (generative) AI
Module 4 - Transformative Leadership, Digital Ethics and Behavioral Change
-
Digital leadership, opportunities and limitations of AI, and implications for the SDG agenda (sustainability, inclusivity, etc.)
-
Data ethics, philosophy, and responsible use of data and AI
-
AI adoption, cultural change, and managing resistance
-
Boardroom dilemmas in working with data and AI
Module 5 - Digital Compliance and Cybersecurity
-
Legal and ethical risks and dilemmas in working with data and using AI
-
Compliance
-
Cybersecurity and NIS 2
-
AI transformation roadmap
Module 6 - Reimagining the Future
-
Trends in human-tech evolution – the organisation of the (near) future
-
AI Deep Dive: predictive models, large language models, generative AI, agentic AI
-
Practical workshop on using generative AI tools
-
Towards new imagination and experience with Extended Reality (AR, VR)
-
Storytelling and preparation for final pitches
Closing Event with Pitches, Keynote Speaker and Diner
-
Final pitches and expert feedback
-
Conclusions and next steps
-
Keynote speaker
-
Community dinner
-
Certificate ceremony
Het programma is ontwikkeld voor executives; digitale transformatie leiders , bestuurders, commissarissen en toezichthouders – die de kracht van data willen benutten om interne processen te transformeren en hun organisatie naar nieuwe hoogten te stuwen. Het programma is ontworpen in samenwerking met diverse experts en gastsprekers en biedt waardevolle inzichten voor leiders die innovatie en transformatie willen vormgeven.ie binnen hun organisatie
Although the program is open to all leaders, we encourage women to participate. The playing field in many organizations is still often dominated by men, especially in leading positions such as CIOs, CTOs, and CDOs. This often results in a technical and one-sided perspective on innovation, where opportunities are missed to respond more broadly and creatively to the need for transformation. Female leaders have the unique potential to break through this mindset and introduce a more holistic and future-oriented approach. After all, diversity in leadership has been proven crucial for innovation and success.
Each module is enriched with masterclasses from professors, top managers, experts, entrepreneurs, commissioners, and thought leaders. International speakers and fireside guests will join during the program to discuss current themes and dilemmas in an informal setting.
Dr. Marcel van Oosterhout
Executive DirectorFocused on digitalisation, AI, immersive tech for societal challenges; 25+ years in project management, research, and partnership
Ken van Ierlant
Data Strategy Director & Thought LeaderExpert in digital transformation, AI, and GDPR with over 45 years of experience. Author of the award-winning book Data Value Creation
Prof. Vareska van de Vrande
Prof of Collaborative Innovation & Business VenturingExpert in startup collaboration, co-founder of Erasmus Enterprise & Venture Café, active in open innovation & venture capital.
Jaap Uijlenbroek
CEO at Lento.euLabour market & public policy expert, ex-DG at BZK & Finance, now CEO of Lento.eu for fair housing for labour migrants.
Frederike Manders
Program Manager Immersive Xperience LabAward-winning XR expert leading the IX-Lab initiatives that explore the intersection of human experience, data, and immersive technologies
Prof. Eric van Heck
Professor of Information Management and MarketsExpert in digital & circular transformation, AI & data analytics. Co-founder of ECDA, author of Technologie en Tulpen, AIS Impact winner.
Dr. Ferdinand Jaspers
Adjunct Professor of Innovation Excellence & EntrepreneurshipExpert in innovation, entrepreneurship & leadership. Connects corporate talent with startup thinking via ECE & RSM. Author, lecturer, speaker.
Dr. Iris Muis
Team Leader at Utrecht Data SchoolExpert in responsible AI & digital ethics. Co-developer of IAMA & DEDA, Women in AI 2024 finalist, works at Utrecht University.
Farshida Zafar
Director Erasmus Centre for EntrepreneurshipExpert in education innovation & Law & Tech. Founder of ErasmusX, now at ECE. SURF & Techionista award winner for changemaking in education.
Mijntje Lückerath-Rovers
Professor Corporate GovernanceExpert in corporate governance & supervision, professor at TIAS, author of the Female Board Index, board member at NRC & Erasmus MC.
Prof. Dr. Ting Li
Professor of Digital BusinessExpert in digital strategy, e-commerce, platforms, analytics, social/mobile marketing, advertising, pricing, revenue, NWO.
Prof. Dr. Klaus Heine
Professor of Law and EconomicsExpert in legal consequences of tech disruption; Director of Jean Monnet Centre on Digital Governance; member of Germany’s Learning Systems.
Dr. Bernold Nieuwesteeg
Advisor, Law & Economics of CybersecurityExpert in legal consequences of tech disruption; Director of Jean Monnet Centre on Digital Governance; member of Germany’s Learning Systems.
Prof. Dr. Yvonne van Everdingen
Professor of Marketing and InnovationExpert in marketing new products, VR/AR for sustainable adoption; serves on EUR Diversity Board, VR SIG, MOA groups, and chairs MOAward jury
Henriette Dietz
General Administrative Service , Legal Affairs Erasmus Digitalisation & Information Services (EDIS)Your investment in future-oriented leadership
The 'Innovation and Transformation with Data and AI' program equips you with essential tools and insights to spearhead data-driven transformations.
Dit leiderschapsprogramma biedt niet alleen kennisoverdracht, maar creëert een platform om samen te werken met toonaangevende experts en andere leiders die verantwoordelijk zijn voor digitale transformatie en innovatie binnen hun organisatie.
This transformative experience not only enhances your personal growth but also transforms organizational change.
For an investment of €17,500 excluding VAT you embark on a journey to elevate your leadership capabilities and bolster your organization's competitive edge in the digital age.
The programme fee includes:
-
6 modules spread over 6 months
-
1.5 days per module (Thursday and Friday morning) including dinner
-
Study materials and access to exclusive knowledge sources
-
High-quality catering and dinners at top locations during the program
-
A carefully composed book package: 'Data Value Creation' and 'Technology and Tulips' Data Waarde Creatie en Technologie en Tulpen.
-
A program certificate as proof of your completed education
The language of instruction is Dutch/English, depending on the group composition and lecturer
Data
Module 1 - Digital Strategy - Value Creation from Data and AI-supported Decision-making
11 december
13:30 – 19:00
Module 1 - Digital Strategy - Value Creation from Data and AI-supported Decision-making
12 december
09:00 – 17:00
Module 2: Digital Economy and AI Ecosystems
08 january
13:30 – 19:00
Module 2: Digital Economy and AI Ecosystems
09 january
09:00 – 17:00
Module 3: Digitale Transformatie – vanuit Legacy naar Data als Strategische Asset
05 february
13:30 – 19:00
Module 3: Digitale Transformatie – vanuit Legacy naar Data als Strategische Asset
06 february
09:00 – 17:00
Module 4: Transformative Leadership, Digital Ethics and Behavioral Change
12 march
13:30 – 19:00
Module 4: Transformative Leadership, Digital Ethics and Behavioral Change
13 march
09:00 – 17:00
Module 5: Digital Compliance and Cybersecurity
09 april
13:30 – 19:00
Module 5: Digital Compliance and Cybersecurity
10 april
09:00 – 17:00
Module 6 - Reimagining the Future
07 may
13:30 – 19:00
Module 6 - Reimagining the Future
09 may
09:00 – 17:00
Program Completion
05 june
15:00 – 21:00
Location
Burgemeester Oudlaan 50 in Rotterdam.
The campus is easily accessible by car or public transport.
Exit tickets for parking are offered
Group size
During the lectures, interaction and active input of practical cases are key. Therefore, we maintain a maximum group size of 25 participants to ensure an optimal learning experience.
Information
Marcel van Oosterhout
Biography
Marcel van Oosterhout is the Executive Director of the Erasmus Centre for Data Analytics (ECDA) at Erasmus University Rotterdam. He is passionate about the possibilities of digitalization, artificial intelligence (AI), and immersive technologies to contribute to societal challenges, such as the energy transition and the development of smart, sustainable cities.
Marcel obtained his PhD from the Rotterdam School of Management with a dissertation on 'Business Agility and Information Technology in Service Organizations'. With more than 25 years of experience in project management, applied research, and executive training, he excels at initiating projects and collaborations at the intersection of science and practice.
Under his leadership, ECDA has realized various innovative projects, such as the Smart Campus Project on Campus Woudestein. This project uses real-time data to make the campus more livable and sustainable through sensors that collect information about air pollution, indoor climate, and people flows.
In addition, Marcel has contributed to several EU-funded innovation projects such as RUGGEDIZED (smart city, led by the Municipality of Rotterdam) and MAGPIE (led by the Port of Rotterdam Authority). The RUGGEDIZED project developed the blueprint of the open urban platform of the municipality of Rotterdam. The MAGPIE project strives for breakthroughs in the use of green energy carriers in transport to, from, and within ports, using data and AI to optimize the energy system and the logistics network.
Marcel's expertise and leadership contribute to ECDA's mission to harness data analysis and AI in a sustainable and responsible manner to address complex societal issues.
Caroline Holtgrefe
Biography
Caroline Holtgrefe has built an impressive career at USG People, a leading listed HR service provider that was acquired in 2016 by the Japanese company Recruit, changing its name to RGF Staffing. During this period, she realized the SieFlex concept together with Siemens, a purchasing format for (temporary) personnel supported by a web-based purchasing tool. This award-winning project brought efficiency and transparency to the purchasing process of (temporary) personnel and was recognized as an important innovation in the sector.
With in-depth experience in both SME and corporate environments, Caroline is an inspirer and team player who helps organizations and individuals excel. With a proven track record in developing successful startups and new initiatives, Caroline knows how to identify opportunities that have the potential to change the market. Her entrepreneurial spirit and focus on innovation ensure that she helps organizations beyond their original goals. She believes in the power of co-creation and knows how to position organizations powerfully, relevantly, and distinctively. Her leadership is a combination of flexibility, results orientation, and a strong focus on leveraging technological innovation and social responsibility.
Under her leadership, the platform Topvrouwen.nl was founded in 2016, with the aim of promoting the flow of women to top positions within the Dutch business community. This initiative refuted the myth that there were insufficient qualified female leaders and contributed to the support for the law 'growth quota and targets'. Since 2021, the platform has operated under the name SER Topvrouwen, continuing to contribute to the visibility and impact of female leaders.
In 2022, Caroline was included by MT/Sprout in the Inclusive 30, a recognition of her influential leadership in the field of inclusion within the Dutch business community.
With her company Helloworld Impactbuilders, she is committed to redefining leadership, with a strong focus on connection, innovation, and inclusion. Her goal is to make organizations not only successful but also to increase their social impact.
Ken van Ierlant
Biography
Ken van Ierlant is an experienced DATA Strategy Director & Thought Leader with 45 years of practical experience in business transformations and turnaround programs with a strong digital component as Data Scientist and academic DATA entrepreneur.
He has worked for top companies such as PWC, EY, Air France/KLM, and Alexander Proudfoot Consulting, and was President & CEO of AND Data.
In 1999, on behalf of EY, he established the first CIO professorship at Erasmus University in Rotterdam. Ken was a guest lecturer at Nyenrode Business University until 2022 and is the initiator of the holistic C-level leadership program Innovation & Transformation with data & AI offered by Erasmus University Rotterdam.
Ken authored the book "Data Value Creation", awarded No. 1 Management Book of the Year in 2021. He regularly publishes articles on Data, GDPR, and digital transformation in international journals.
Ken has a PhD in Data Sciences from Ariel University, an MA/MSc from KU Leuven, and two MBAs from IMD and INSEAD. He has received awards and recognition for his work in the field of Data & GDPR regulation and digital intelligent buildings.
Gedurende 5 jaar diende Ken als Mossad Inlichtingenofficier voor 5 jaar in de IDF en bracht twee jaar door in Libanon tijdens Operatie “Vrede voor Galilea” (1982-1984). Gedurende deze tijd begon hij zijn zoektocht naar Data als bron voor Militaire Datastrategieën en in het civiele leven, wat bijdroeg aan zijn boek “Data Value Creation”.
The participants receive a certificate. In addition, various network dinners are offered for the alumni in which current topics are discussed.
Why this program
Many organizations approach innovation in a technocratic manner. However, data-centric working goes beyond technology; data is seen as a strategic asset. It is about process design, reorientation of objectives, and identifying which activities and data are essential for the organization. All innovative technologies and applications are data-driven, without exception. Only we are often not well-organized to use this data effectively. Data-centric working requires a radical change, away from old structures, systems, and processes towards new business operating models to stay ahead of societal changes.
AI will impact and profoundly transform every sector. This technology affects not only processes and revenue models but also rewrites the rules of collaboration, trust, and human labour.
It calls for leaders with vision – leaders who look beyond the hype and understand that AI is only the visible part of a much larger transformation. These leaders recognise that the quality of data, the state of digital infrastructures, and the ability to collaborate within ecosystems determine success or failure.
In collaboration with various experts and guest speakers, we have developed the holistic C-level programme ‘Innovation and Transformation with Data and AI’. This programme enables leaders to bring about a change in thinking and behaviour within organisations, thereby fostering innovation. It combines scientific insights, practical experience, and interdisciplinary knowledge into an innovative learning experience that is unique in the Netherlands.
Why this program
Many organizations approach innovation in a technocratic manner. However, data-centric working goes beyond technology; data is seen as a strategic asset. It is about process design, reorientation of objectives, and identifying which activities and data are essential for the organization. All innovative technologies and applications are data-driven, without exception. Only we are often not well-organized to use this data effectively. Data-centric working requires a radical change, away from old structures, systems, and processes towards new business operating models to stay ahead of societal changes.
It requires leadership with courage and perseverance. It is about leadership with a holistic view of the organization and thereby making connections between distinct parts of the organization, but also with other organizations to enable data-centric working in chains.
In collaboration with various experts and guest speakers, we have developed the holistic C-level program 'Innovation and Transformation with Data and AI'. This program enables leaders to realize changes in thinking and acting within organizations and thereby stimulate innovation.
What the program offers
Integral Strategic Insight
Combining data, technology, and leadership in a cohesive vision.
Acceleration in innovation power
Effectively deploying data to transform the organization towards a stronger competitive position and its value chain towards sustainable growth.
Directly applicable knowledge
Combining scientific interdisciplinary insights from the ECDA expert practices and practical experience to solve complex issues.
Leadership in connection
Creating new collaborations within and between organizations.
Exclusive network
Building relationships with like-minded leaders and experts within a dynamic alumni network and exclusive access to the ECDA community.
Certification and recognition
Underlining expertise with a certificate of participation.
Why Erasmus University Rotterdam
Erasmus University Rotterdam (EUR) has an excellent academic reputation and is highly ranked in national and international listings of the world's best universities. The university holds an impressive No. 1 position in the Netherlands, No. 5 in Europe, and a No. 22 ranking worldwide*. As part of Convergence, there is close collaboration with Erasmus MC and TU Delft.
Erasmus Centre for Data Analytics (ECDA) As the expertise centre of EUR, ECDA facilitates interdisciplinary insights into the societal and economic impact of data, artificial intelligence (AI), digitalisation, and immersive technologies (XR). ECDA is able to bridge the gap between technology and governance, and between data, AI, and decision-making through imagination. With more than 350 top academics spread across 30 expert practices and labs, ECDA unlocks internal knowledge at the intersection of data, digitalisation, and AI, bringing it together across faculties and university boundaries.
Through this unique combination, we make scientifically grounded knowledge applicable, enabling companies to innovate faster, refine best practices, and strengthen their business cases. In this way, we add tangible value to organisations and act as an incubator for spin-offs, new ideas, and groundbreaking innovations. We believe that data, algorithms, and AI – used ethically, explainably, and in a human-centred way – are the driving force behind the necessary transitions that help solve today’s and tomorrow’s societal challenges. Alongside the classic Erasmian values, digital inclusion and sustainability are our guiding principles.
Why Erasmus University Rotterdam
Erasmus University Rotterdam (EUR) has an excellent academic reputation and is highly regarded in the national and international rankings of the world's best universities. The university has an impressive No. 1 position in the Netherlands, No. 5 in Europe, and a No. 22 rating worldwide. As part of Convergence, there is close collaboration with Erasmus MC and TU Delft.
Erasmus Centre for Data Analytics (ECDA) is EUR's center of expertise for interdisciplinary insight into the societal and economic impact of data, artificial intelligence (AI), digitalization, and immersive technologies (XR). We believe that data, algorithms, and AI, used in an ethical, explainable, and human-centered way, act as vehicles for the necessary changes and transitions to address current and future societal challenges.
In our programs, we challenge our participants hands-on and share, in addition to academic insights, a lot of practical experience through (inter)national guest speakers from our partner network. We focus on authentic challenges and insightful use cases. Over the years, we have been able to launch various successful programs for professionals where the most recent academic and practical insights are bundled. In this, we work closely with experts from various EUR faculties, including from the beginning with the Rotterdam School of Management.
Innovatie & Transformatie met data en AI - Expertsessies
Key Information
Program Overview
The program brings together top executives in a unique setting where strategy, leadership, and data converge. The program not only facilitates knowledge transfer but also collaboration in a network of ambitious leaders and enables leaders to gain in-depth insight into the power of data-driven digital innovation and transformation. In six modules of 1.5 days each, participants are guided in the strategic transition from application-driven to data-driven disruptive digital transformation.
Each module covers a specific theme and is led by an expert with in-depth knowledge of the field. Guest speakers with extensive practical experience share their insights and best practices. Participants bring in practical cases from their own organization, which are developed during the program. In this way, the knowledge gained is made directly applicable to concrete issues within the organization.
At the end of the program, participants present how they can integrate the principles of data-driven, disruptive digital transformation 4.0 into their business operations. The program concludes with this presentation, including dinner and a top speaker.
Module 1 - Digital Strategy - Value Creation from Data and AI-supported Decision-making
-
Introduction and personal dilemmas in working with data and AI
-
The CEO agenda
-
Geopolitical context
-
Data as the new gold, AI as the new engine
-
Traditional rule-based AI versus generative AI
-
Develop a strategy enabled by data and human-centred AI
Module 2 - Digital Economy and AI Ecosystems
-
Building a data and AI ecosystem
-
Financial re-engineering from a data perspective
-
Business and operating models powered by data and AI
-
Business Model 4.0: digital and circular transformation through AI for circular business
Module 3 - Digital Transformation - from Legacy to Data as a Strategic Asset
-
The data science cycle unravelled: how data and AI can support decision-making
-
From legacy systems to data-centric, agile organisations
-
The importance of data quality and data governance
-
The digital innovation engine and building an innovation funnel powered by data and AI capabilities
-
Driving transformation through continuous experimentation with data and (generative) AI
Module 4 - Transformative Leadership, Digital Ethics and Behavioral Change
-
Digital leadership, opportunities and limitations of AI, and implications for the SDG agenda (sustainability, inclusivity, etc.)
-
Data ethics, philosophy, and responsible use of data and AI
-
AI adoption, cultural change, and managing resistance
-
Boardroom dilemmas in working with data and AI
Module 5 - Digital Compliance and Cybersecurity
-
Legal and ethical risks and dilemmas in working with data and using AI
-
Compliance
-
Cybersecurity and NIS 2
-
AI transformation roadmap
Module 6 - Reimagining the Future
-
Trends in human-tech evolution – the organisation of the (near) future
-
AI Deep Dive: predictive models, large language models, generative AI, agentic AI
-
Practical workshop on using generative AI tools
-
Towards new imagination and experience with Extended Reality (AR, VR)
-
Storytelling and preparation for final pitches
Closing Event with Pitches, Keynote Speaker and Diner
-
Final pitches and expert feedback
-
Conclusions and next steps
-
Keynote speaker
-
Community dinner
-
Certificate ceremony
The programme is designed for executives, digital transformation leaders, board members, and supervisory directors – those who want to harness the power of data to transform internal processes and elevate their organisation to new heights. The programme has been developed in collaboration with various experts and guest speakers and offers valuable insights for leaders who want to shape innovation and transformation.
Although the program is open to all leaders, we encourage women to participate. The playing field in many organizations is still often dominated by men, especially in leading positions such as CIOs, CTOs, and CDOs. This often results in a technical and one-sided perspective on innovation, where opportunities are missed to respond more broadly and creatively to the need for transformation. Female leaders have the unique potential to break through this mindset and introduce a more holistic and future-oriented approach. After all, diversity in leadership has been proven crucial for innovation and success.
Each module is enriched with masterclasses from professors, top managers, experts, entrepreneurs, commissioners, and thought leaders. International speakers and fireside guests will join during the program to discuss current themes and dilemmas in an informal setting.
Dr. Marcel van Oosterhout
Executive DirectorFocused on digitalisation, AI, immersive tech for societal challenges; 25+ years in project management, research, and partnership
Ken van Ierlant
Data Strategy Director & Thought LeaderExpert in digital transformation, AI, and GDPR with over 45 years of experience. Author of the award-winning book Data Value Creation
Prof. Vareska van de Vrande
Prof of Collaborative Innovation & Business VenturingExpert in startup collaboration, co-founder of Erasmus Enterprise & Venture Café, active in open innovation & venture capital.
Jaap Uijlenbroek
CEO at Lento.euLabour market & public policy expert, ex-DG at BZK & Finance, now CEO of Lento.eu for fair housing for labour migrants.
Frederike Manders
Program Manager Immersive Xperience LabAward-winning XR expert leading the IX-Lab initiatives that explore the intersection of human experience, data, and immersive technologies
Prof. Eric van Heck
Professor of Information Management and MarketsExpert in digital & circular transformation, AI & data analytics. Co-founder of ECDA, author of Technologie en Tulpen, AIS Impact winner.
Dr. Ferdinand Jaspers
Adjunct Professor of Innovation Excellence & EntrepreneurshipExpert in innovation, entrepreneurship & leadership. Connects corporate talent with startup thinking via ECE & RSM. Author, lecturer, speaker.
Dr. Iris Muis
Team Leader at Utrecht Data SchoolExpert in responsible AI & digital ethics. Co-developer of IAMA & DEDA, Women in AI 2024 finalist, works at Utrecht University.
Farshida Zafar
Director Erasmus Centre for EntrepreneurshipExpert in education innovation & Law & Tech. Founder of ErasmusX, now at ECE. SURF & Techionista award winner for changemaking in education.
Mijntje Lückerath-Rovers
Professor Corporate GovernanceExpert in corporate governance & supervision, professor at TIAS, author of the Female Board Index, board member at NRC & Erasmus MC.
Prof. Dr. Ting Li
Professor of Digital BusinessExpert in digital strategy, e-commerce, platforms, analytics, social/mobile marketing, advertising, pricing, revenue, NWO.
Prof. Dr. Klaus Heine
Professor of Law and EconomicsExpert in legal consequences of tech disruption; Director of Jean Monnet Centre on Digital Governance; member of Germany’s Learning Systems.
Dr. Bernold Nieuwesteeg
Advisor, Law & Economics of CybersecurityExpert in legal consequences of tech disruption; Director of Jean Monnet Centre on Digital Governance; member of Germany’s Learning Systems.
Prof. Dr. Yvonne van Everdingen
Professor of Marketing and InnovationExpert in marketing new products, VR/AR for sustainable adoption; serves on EUR Diversity Board, VR SIG, MOA groups, and chairs MOAward jury
Henriette Dietz
General Administrative Service , Legal Affairs Erasmus Digitalisation & Information Services (EDIS)Your investment in future-oriented leadership
The 'Innovation and Transformation with Data and AI' program equips you with essential tools and insights to spearhead data-driven transformations.
This leadership programme not only offers knowledge transfer but also creates a platform for collaboration with leading experts and other leaders responsible for digital transformation and innovation within their organisation.
This transformative experience not only enhances your personal growth but also transforms organizational change.
For an investment of €17,500 you embark on a journey to elevate your leadership capabilities and bolster your organization's competitive edge in the digital age. € 17.500 exclusief btw zet u de eerste stap richting het versterken van uw leiderschap en de concurrentiekracht van uw organisatie.
The programme fee includes:
-
6 modules spread over 6 months
-
1.5 days per module (Thursday and Friday morning) including dinner
-
Study materials and access to exclusive knowledge sources
-
High-quality catering and dinners at top locations during the program
-
A carefully composed book package: 'Data Value Creation' and 'Technology and Tulips' Data Waarde Creatie en Technologie en Tulpen.
-
A program certificate as proof of your completed education
The language of instruction is Dutch/English, depending on the group composition and lecturer
Data
The program will start in December 2025. Each month, one module will be covered for one and a half days.
Module 1 - Digital Strategy - Value Creation from Data and AI-supported Decision-making
11 december
13:30 – 19:00
Module 1 - Digital Strategy - Value Creation from Data and AI-supported Decision-making
12 december
09:00 – 17:00
Module 2: Digital Economy and AI Ecosystems
08 january
13:30 – 19:00
Module 2: Digital Economy and AI Ecosystems
09 january
09:00 – 17:00
Module 3 - Digital Transformation - from Legacy to Data as a Strategic Asset
05 february
13:30 – 19:00
Module 3 - Digital Transformation - from Legacy to Data as a Strategic Asset
06 february
09:00 – 17:00
Module 4: Transformative Leadership, Digital Ethics and Behavioral Change
12 march
13:30 – 19:00
Module 4: Transformative Leadership, Digital Ethics and Behavioral Change
13 march
09:00 – 17:00
Module 5: Digital Compliance and Cybersecurity
09 april
13:30 – 19:00
Module 5: Digital Compliance and Cybersecurity
10 april
09:00 – 17:00
Module 6 - Reimagining the Future
07 may
13:30 – 19:00
Module 6 - Reimagining the Future
09 may
09:00 – 17:00
Program Completion
05 june
15:00 – 21:00
Location
Burgemeester Oudlaan 50 in Rotterdam.
The campus is easily accessible by car or public transport.
Exit tickets for parking are offered
Group size
During the lectures, interaction and active input of practical cases are key. Therefore, we maintain a maximum group size of 25 participants to ensure an optimal learning experience.
Information
Marcel van Oosterhout
Biography
Marcel van Oosterhout is the Executive Director of the Erasmus Centre for Data Analytics (ECDA) at Erasmus University Rotterdam. He is passionate about the possibilities of digitalization, artificial intelligence (AI), and immersive technologies to contribute to societal challenges, such as the energy transition and the development of smart, sustainable cities.
Marcel obtained his PhD from the Rotterdam School of Management with a dissertation on 'Business Agility and Information Technology in Service Organizations'. With more than 25 years of experience in project management, applied research, and executive training, he excels at initiating projects and collaborations at the intersection of science and practice.
Under his leadership, ECDA has realized various innovative projects, such as the Smart Campus Project on Campus Woudestein. This project uses real-time data to make the campus more livable and sustainable through sensors that collect information about air pollution, indoor climate, and people flows.
In addition, Marcel has contributed to several EU-funded innovation projects such as RUGGEDIZED (smart city, led by the Municipality of Rotterdam) and MAGPIE (led by the Port of Rotterdam Authority). The RUGGEDIZED project developed the blueprint of the open urban platform of the municipality of Rotterdam. The MAGPIE project strives for breakthroughs in the use of green energy carriers in transport to, from, and within ports, using data and AI to optimize the energy system and the logistics network.
Marcel's expertise and leadership contribute to ECDA's mission to harness data analysis and AI in a sustainable and responsible manner to address complex societal issues.
Caroline Holtgrefe
Biography
Caroline Holtgrefe has built an impressive career at USG People, a leading listed HR service provider that was acquired in 2016 by the Japanese company Recruit, changing its name to RGF Staffing. During this period, she realized the SieFlex concept together with Siemens, a purchasing format for (temporary) personnel supported by a web-based purchasing tool. This award-winning project brought efficiency and transparency to the purchasing process of (temporary) personnel and was recognized as an important innovation in the sector.
With in-depth experience in both SME and corporate environments, Caroline is an inspirer and team player who helps organizations and individuals excel. With a proven track record in developing successful startups and new initiatives, Caroline knows how to identify opportunities that have the potential to change the market. Her entrepreneurial spirit and focus on innovation ensure that she helps organizations beyond their original goals. She believes in the power of co-creation and knows how to position organizations powerfully, relevantly, and distinctively. Her leadership is a combination of flexibility, results orientation, and a strong focus on leveraging technological innovation and social responsibility.
Under her leadership, the platform Topvrouwen.nl was founded in 2016, with the aim of promoting the flow of women to top positions within the Dutch business community. This initiative refuted the myth that there were insufficient qualified female leaders and contributed to the support for the law 'growth quota and targets'. Since 2021, the platform has operated under the name SER Topvrouwen, continuing to contribute to the visibility and impact of female leaders.
In 2022, Caroline was included by MT/Sprout in the Inclusive 30, a recognition of her influential leadership in the field of inclusion within the Dutch business community.
With her company Helloworld Impactbuilders, she is committed to redefining leadership, with a strong focus on connection, innovation, and inclusion. Her goal is to make organizations not only successful but also to increase their social impact.
Ken van Ierlant
Biography
Ken van Ierlant is an experienced DATA Strategy Director & Thought Leader with 45 years of practical experience in business transformations and turnaround programs with a strong digital component as Data Scientist and academic DATA entrepreneur.
He has worked for top companies such as PWC, EY, Air France/KLM, and Alexander Proudfoot Consulting, and was President & CEO of AND Data.
In 1999, on behalf of EY, he established the first CIO professorship at Erasmus University in Rotterdam. Ken was a guest lecturer at Nyenrode Business University until 2022 and is the initiator of the holistic C-level leadership program Innovation & Transformation with data & AI offered by Erasmus University Rotterdam.
Ken authored the book "Data Value Creation", awarded No. 1 Management Book of the Year in 2021. He regularly publishes articles on Data, GDPR, and digital transformation in international journals.
Ken has a PhD in Data Sciences from Ariel University, an MA/MSc from KU Leuven, and two MBAs from IMD and INSEAD. He has received awards and recognition for his work in the field of Data & GDPR regulation and digital intelligent buildings.
For 5 years, Ken served as a Mossad Intelligence Officer for 5 years in the IDF and spent two years in Lebanon during Operation "Peace for Galilee" (1982-1984). During this time, he began his search for Data as a source for Military Data Strategies and in civilian life, which contributed to his book "Data Value Creation". “Data Value Creation”.
The participants receive a certificate. In addition, various network dinners are offered for the alumni in which current topics are discussed.
Advisory Committee
Annelien Bredenoord
Chair of the Executive Board of Erasmus University Rotterdam
"Technological developments such as Artificial Intelligence (AI) make our organizations even more aware of the importance of good data use across the board. To ensure responsible use of these progressive technologies, a holistic, sustainable data strategy is necessary, in which technology and ethics go hand in hand from the start."
Marguerite Soeteman-Reijnen
Chair of the Advisory Board of the SER Top Vrouwen
Commissioner Siemens Netherlands
Former CEO of Aon
"To distinguish yourself in a world full of competition, it is important to realize which technology and data are nice to have and/or need to have. But also, which competencies matter now and/or tomorrow."
Petra Wormser
CEO Zorgverzekeraars Nederland
"‘Healthcare innovation is necessary to maintain access to healthcare in the future. The challenge posed by the labor market and the need to reduce administrative burdens make the use of digital and hybrid care essential. The use of healthcare data is crucial here so that every citizen can receive the right care at the right time and in the right place."
Geert-Jan van der Snoek
Entrepreneur Merx Enterprises, CEO Sdu B.V, Member of the Supervisory Board Juris GmbH, Pure Green Agriculture Ltd, AI Coalition for the Netherlands, Royal Defence Museums Foundation, Entrepreneur, Chair of the Digitisation Committee VNO-NCW | SME Netherlands, Advisory Board NL Digital
“Technology is merely a means; true transformation begins when leaders use data as the strategic core of their organisation. Those who understand data unlock innovation, growth, and societal impact. Balanced and diverse leadership enriches this transition by combining empathy, vision, and systems thinking with data-driven decision-making”.
Anke den Ouden
Former CEO of Microsoft Netherlands and chairman of the national board of Giving Back
"Innovation in today’s world, with the exponential growth of AI and data, can create significant positive impact — provided we continue to develop our knowledge, understand the pros and cons, and make ethically sound decisions. This forms the foundation for a successful and inclusive transformation."
Ineke Kooistra
Former CEO Young Capital, Group Circle8, Commissaris AFAS software, Founder & CEO InterManage-TheAgency, Founder EliN Partners Executive Search
"Leadership only truly becomes interesting when you cleverly deploy data and AI. It accelerates growth, makes organizations more agile, and creates space for what truly matters: innovation, job satisfaction, and attention to people.That is the foundation of future-proof employer leadership."
Natascha van Duuren
Lawyer and Partner IT, Privacy & Cybersecurity at De Clercq Attorneys and Notary
"For years, cyber incidents have been viewed by executives as one of the biggest risks to their organization. The (legal) responsibility for cybersecurity is clearly shifting upwards towards the boardroom. It's essential that executives and supervisors are aware of their responsibilities and truly embrace them."
Dénelise L’Ecluse
Chairman of the Advisory Board AI4ALL, Former Managing Director Europe Continental
"Leadership of the future requires the ability to leverage data and technology with vision, imagination, and responsibility. This is crucial to ensure that technology serves humanity, society, and resilient, future-proof growth."
Engbert Verkoren
CEO Conclusion
“The power of data & AI lies in its application. The speed at which these applications are developing requires leaders who understand the technology and have the courage to make ethical and organisational decisions. This programme provides the insights and the network to accelerate data-driven innovation, with attention to ethics, impact, and collaboration. It prepares leaders for the fundamental changes in how people, teams, and organisations work (and will work).”
Founding Partners & Launching Participants
Funding Partners & Launching Participants
Information