Programme.
The Leadership Programme on Immersive Technologies (XR) is a transformative initiative that equips leaders and practitioners with the knowledge and skills to leverage immersive technologies effectively. Through a series of modules and hands-on activities, participants will explore the strategic integration of XR, unlocking innovative solutions that enhance training, decision-making, collaboration, and user experiences across diverse industries. This programme fosters a community of early adopters and innovators, inspiring collaboration and driving impactful digital transformation.
Participants.
This programme is tailored for leaders and practitioners across various sectors, including educational institutes, retail, transportation, logistics, healthcare, government, and the culture and creative sector. Ideal attendees encompass a spectrum of roles, from content designers and developers to innovation leads, digital experts, and business or policy makers. The event offers a platform for collaboration and knowledge exchange among diverse professionals, fostering the development of cutting-edge solutions and strategies. Additionally, the presence of an internal sponsor, such as a Chief Digital Officer, Chief Information Officer, or Chief Technology Officer, adds valuable insight and support, enhancing the potential for impactful outcomes.
Immersive Technologies.
Digital Humans
360-Degree
VR & AR
Mixed Reality
Spatial Computing
Extended Reality (XR).
These immersive technologies, referred to as XR (Extended Reality), find applications in various fields, including gaming, education, healthcare, training, simulations, and entertainment, among others. They continue to evolve, offering new possibilities for how people interact with digital content and the world around them.
Learning Objectives.
XR Insights
Inspire participants on XR’s potential and impact across various domains and use cases.
Tech Fusion
Guide on building a digital XR strategy and realizing value from immersive technology.
Tech Risks
Grasp the key dilemmas and risks of these technologies.
Tech Insight
Build tech understanding and explore organizational change.
Peer Insights
Learn from industry peers, leading academics, and cutting-edge XR startups.
Community
Build a community of early adopters, changemakers and innovators.
Unique Elements.
Topic Range
A broad program with various topics and top international speakers.
Tech Demos
Explore immersive tech demos for inspiration.
Group Tasks
Small team collaboration to apply learnings to immersive projects.
Peer View
Peer-learning and outside-in perspective for participant inspiration.
Global Draw
International appeal, making it interesting for a diverse audience.
City Dive
Explore Rotterdam’s Immersive Tech experiences.
XR Innovation Project.
Participants bring their own XR innovation challenge or opportunity to work on during the programme. Throughout the programme there are several exercises and reflection sessions, where participants receive coaching and peer feedback on their project. At the end of the 4 days, programme participants create a short pitch presentation with an action plan including learnings they take back to their organization. During the get back session participants are asked to present initial results, such as a POC of the project they are working on. Between module 4 and the get back session the opportunity is offered to work with a team of students to develop a proof of concept.
Programme Set-Ups.
Open Programme
Enrolment with participants from different backgrounds.
Customized Programme
Enrolment with participants from one organization or one domain
(such as education, health, public infrastructure etc.) with examples from the specific domain.
Programme Design.
Module 1 - (19-09-2024)
Introduction
Purpose and value case for XR
Fundamentals
Inspirational demos
Developing your own XR strategy
Module 2 - (20-09-2020)
Practical applications & opportunities of XR across different domains
Dealing with risks and dilemmas
Module 3 - (03-10-2024)
Technology foundations
Content development
Products & service development using XR growth hacking & change management approaches
Module 4 - (04-10-2024)
From experiments to operations integration across processes, platforms, and channels
Future trends outlook
Pitch your personal action plan to a panel of experts
Closure
Optional
(PhD) student challenge & PoC development
Module 5 - (4-6 December)
Reflect & reconnect with alumni
Present results of company project
Visit to ITW Rotterdam
Fee Information.
4.000 euro (excl VAT); Teams with 3 or more persons receive a discount of 10 %.
Information.
Frederike Manders
Programme Lead
Programme Partnership & Contribution.
English 
Dutch