There’s a mix of opinions about using generative artificial intelligence (GenAI)for work. Is it acceptable to use a bit of smart help or not? It appears that people often think that they use it for inspiration (which is ok), but that other people probably rely on it to do all the work (which is not considered ok) – and this bias has implications for marketing, policymaking and education. The evidence comes from research done by RSM associate professors Mirjam Tuk and Anne Kathrin Klesse; and PhD candidate Begum Celiktutan in their paper Acceptability Lies in the Eye of the Beholder: Self-Other Biases in GenAI Collaborations, which will be published in a forthcoming issue of the International Journal of Research in Marketing

The article “How Acceptable Is It to Use GenAI?” from RSM Discovery explores the ethical considerations and societal impacts surrounding the use of Generative Artificial Intelligence (GenAI). It highlights the dual nature of GenAI’s potential, emphasizing both its ability to enhance efficiency and creativity and the ethical challenges it presents, such as misinformation, bias, and accountability. The article underscores the importance of developing robust guidelines and regulations to ensure the ethical use of GenAI and stresses the necessity for transparency in its design and application to build public trust and prevent misuse. Additionally, it addresses concerns about the impact of GenAI on employment, advocating for policies to support workers affected by technological disruptions. The piece also discusses the need to mitigate inherent biases in AI systems to ensure fairness and prevent discrimination. Ultimately, the article calls for a collaborative approach involving policymakers, technologists, and society to effectively navigate the complexities associated with GenAI. For more detailed insights, you can read the summary of the article on the RSM Discovery website here